I feel like I’ve done a lot more talking about surf lately than other topics that fill my life. But today an interesting Adweek article landed in my Inbox about the power of social media and how it’s propelled today’s Millennial models in a way we haven’t seen since the days of Linda, Christy, Cindy and Naomi. As a marketer, the subject of social media as a channel is certainly something that impacts my 9-to-5 career but I don’t want to focus on that here. So why the post?
Easy. I wanted to share a little something that mashes up career with a couple of my outside interests, i.e., high fashion and pop culture [in this case the guilty-pleasure-lurking I do of all things Real Housewives and Kardashian]. But zeroing in further, it’s the intrigue of the positive bi-products of reality TV that catches my interest. Wait, let me say that last part again. The part about positive bi-products of reality TV.
**Cricket cricket…cricket, cricket**
I know what you’re thinking. That by nature’s laws, positive bi-products of reality TV do not exist. I disagree, and argue that its rare occurrence is exactly what captures my attention. There is an appeal to watching something, anything, rise from the proverbial ash (or trash?) and recently it’s been the “on fleek” PYTs that are Gigi Hadad and Kendall Jenner. Say what you will about these girls but face it, they’re lovely creatures using opportunity and wits to be successful and dominate in the pretty harsh world that is fashion. Stylish hats off to them, and to their success because of one mother and in spite of the other. Fans will know which is which.